Baby Soft: Because Innocence is Sexier than You Think

Love Cosmetics was introduced in 1969 and lasted roughly 10 years. Why would that be? Maybe because they slapped a JonBenet look-a-like on a poster and wrote “innocence is sexy.”

As stated by Love Cosmetics,”The ideal customer on which marketing focused was a young woman, 20 to 25. She might be a young businesswoman, co-ed, or young married. She was likely a trend setter and a heavy cosmetics user.”

Sooo.. a 9 year old baby face was targeting women in their 20’s? That is rotten. However, also note, the brand was created by a group of doctors and lawyers.



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  1. It’s actually a nice and helpful piece of info. I’m happy that you just shared this helpful information
    with us. Please stay us up to date like this. Thank you for sharing.

  2. I’m impressed, I have to admit. Seldom do I encounter a blog that’s
    both educative and amusing, and let me tell you,
    you have hit the nail on the head. The issue is an issue that not
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  3. It’s nice the innocence that these ads represent. Now most ads revolve around sex, glitz, and in your face crudeness.

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